PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
As we search for Moh in, we’re confronted with a paradox: the more we try to grasp or control, the more it slips through our fingers. The very act of attachment creates a sense of separation, making it difficult to experience true connection and fulfillment.
In today’s fast-paced, interconnected world, we’re constantly bombarded with information, stimuli, and distractions. Amidst the chaos, it’s easy to lose sight of what truly matters. For many of us, the search for meaning, purpose, and identity has become a lifelong journey. One phrase that has been echoing in the minds of many is “Searching for Moh in.” But what does it mean, and how can we apply it to our lives? Searching for- moh in-
The search for Moh in is, in essence, a quest to understand and transcend these attachments. It’s an invitation to explore the depths of our own desires, to question what drives us, and to seek a more profound sense of purpose. As we search for Moh in, we’re confronted
Moh, a term originating from ancient Eastern philosophies, roughly translates to “attachment” or “desire.” In a world where we’re constantly craving more – more success, more love, more possessions – it’s easy to get caught up in the cycle of attachment. We become fixated on external validation, material possessions, and fleeting pleasures, only to find that they leave us feeling empty and unfulfilled. Amidst the chaos, it’s easy to lose sight
The solution lies not in adding more, but in letting go. By releasing our grip on attachments, we create space for growth, freedom, and transformation. This process can be daunting, as it requires us to confront our deepest fears and insecurities.
As we continue on our search for Moh in, we may encounter many challenges and insights. We may discover that our attachments are rooted in deep-seated fears, insecurities, or past traumas. We may need to confront the parts of ourselves that we’ve been trying to hide or suppress.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
